An Introduction to Investing in Rare Whisky

Rare whisky investment is a specialisation at Liquid Opulence and our brokers can help you select the finest whiskies on the market.

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An Introduction

In recent years, there has been a growing interest in whisky as an investment rather than just a spirit to savour. Several markets have emerged in the last 10 years, boasting record prices for high-quality whiskies.

The 2021 Knight Frank Wealth Report shows that rare whisky has seen a nearly 500 percent growth in value in the last decade despite a minuscule dip during the 2020 economic disturbance. In fact, some experts say that ultra-high end bottles appear to be a “useful exaggeration” of the holistic market. With that in mind, now would be an excellent time to get started.

As with other luxury investments, the catalyst for whisky demand is scarcity. Due to the world whisky shortage, single malt Scotch whisky is one of the best performing assets in the world. Data shows potential returns from single malt Scotch whisky is a more lucrative medium-term investment than equities, property and gold.

We can thank the internet for the rapid growth in whisky demand. Not only has pop culture driven the optics of whisky as a status symbol, online auctions have also made the once scarce product available to anyone with decent bandwidth. Although sites like eBay have banned selling alcohol from unauthorized sellers, sanctioned online auctions have filled its void.

Things to Know Before Investment:

Investment quality whisky tends to be single malt and never cheaper, blended whiskies. Note that blends do account for more than 90 percent of all whisky consumed, and there are exceptions to every rule. In fact, there are a few rare but heavily sought-after blends on the market. But, it's unlikely that the Johnny Walker in your cupboard will be a lucrative investment.

Looking at the costs, investment-quality whisky will typically debut at a minimum of £150 for a 700-millilitre bottle. At this price point, though, you should expect to hold onto the product for a while before seeing and major returns. Scarcer whiskies, though more expensive, tend to be more lucrative in the short term and can run north of £3000 per bottle. Investors will also want to make sure the product comes from a distinguished distillery where it has aged at least two decades. Scottish distilleries are widely considered to produce the most desirable whiskies that have been aged in the barrel for at least 20 years.

Officially, a spirit must be kept in a barrel for at least 3 years before it can be called whisky. Usually it will be stored at least 10 years before bottling. Finally, according to the experts, the best distilleries in the industry are Maccallan, Ardbeg, Glenfiddich, Bowmore, Dalmore, Highland Park, Balvenie and Glendronach.

As you embark upon your investment journey, remember that the name of the distillery is among the most important factors for potential investors.

How to get started:

Like any market, you need to take expert advice and use only reputable dealers. Luckily, Last Drop Distillers specialises in finding and bottling the world’s finest spirits.

The Last Drop has earned a reputation for excellence by unearthing some of the world’s most prized whiskies, cognacs and rare spirits for the world’s connoisseurs. With only 16 releases in the last 11 years, The Last Drop can guarantee the highest of standards and will only bottle what they believe to be deserving of the The Last Drop Distillers livery.

At Liquid Opulence, we are proud to offer trade and private clients access to some of the rarest spirits on earth through our close relationship with The Last Drop.

Call or email us today to inquire about spirits investment. We always provide a completely free and friendly consultation for you to begin diversifying your portfolio.

Tel: +44 (0) 207 278 0397